How to Create High-Converting Ad Creatives
A practical guide for social media advertisers and brand content teams.
Why Watermarking Your Content Matters
Every piece of visual content your brand produces is a potential viral asset. Without a visible watermark or logo overlay, you lose brand attribution the moment a user screenshots or reposts on Instagram Stories, TikTok, or Pinterest boards. Watermarking is not just about copyright protection — it is an active brand impressions multiplier. Studies show branded visual content generates 2.3x more recall than unbranded creative.
Testing Text Overlays for Facebook and Google Ads
The single most impactful variable in display ad performance is the headline copy overlaid on the image. For Facebook and Instagram, A/B test a high-urgency variant ("Last 48 Hours") against a value variant ("Save 40% Today"). Export both as separate PNGs, upload to Ads Manager, and let the algorithm optimize spending.
For Google Display Network banners, keep overlaid text to 7 words maximum. The Impact font in our editor provides optimal readability at small sizes. Pair white text (#FFFFFF) on dark backgrounds and test with and without drop shadows for maximum legibility.
Layer Composition Best Practices
Professional ad creatives are built in layers. Keep your product photo as the locked background, add branding PNG overlays as secondary layers, and reserve the top layer for CTA text. This ensures Brightness/Contrast filter adjustments on the background don't wash out your logo overlays.